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5 Ways Will and Jada are building Black Generational Wealth

BY TARYN ST.LOUIS, JULY 13, 2020

Jada and Will took their issues to the Red Table last week and we were all here for it! The personal entanglements of these Hollywood stars are now no secret. The internet went crazy with funny memes and opinions from all angles. Some were judgmental of Jada and were not afraid to voice their opinion that her actions were somewhat ‘predatory’ toward August, who is 21 years her younger, and plagued with a troubled past riddled with addiction and abuse. In all of this Will has maintained his composure, although it has been confirmed that he’s had many insecurities regarding his wife since her ‘friendship’ with legendary rap artist, Tupac Shakur.

So what do we do with all this information? It was given to us, freely, even though we didn’t ask for it. But in situations such as this, and like any other situation in Hollywood, we encourage our fans to find the lesson. Their contributions to the black community as a whole may be overshadowed right now, because of the relationship ‘drama’, but let’s not forget that Will and Jada have built a dynamic black family that is capable of handing down generational wealth. How?

By Marrying Black

Many would disagree with the notion that one has to marry black in order to hand down black generational wealth. But, think about it for a moment. Generational wealth comes from Families. If we have no families, there is no generational wealth to be passed on. To create black children, black families must exist. Will and Jada have produced a beautiful black family of five. The two children of their marriage, Jaden and Willow were born in 1998 and 2000 respectively. Black love was a vital component in this scenario, and Will and Jada do Love each other, no matter what it may look like to an outsider.

By Investing in their children’s education

Will and Jada began homeschooling their two children, Willow and Jaden, back in 2001. Pinkett Smith told Essence in 2005 that they made this decision due to their extensive travel schedule, and their dissatisfaction with the US Schooling system. “The school system in this country – public and private – is designed for the industrial age,” she said in an excerpt shared by People. “We’re in a technological age. We don’t want our kids to memorize. We want them to learn.” It’s obvious that it worked. Their non-traditional teaching methods allowed their children’s creative abilities to flourish.

By supporting their children

Will has been quite vocal over the years, expressing the productive ways in which himself and Jada, raise their children. They don’t ‘punish’ them, having decided that their children should be accorded responsibility from a young age. Their children are encouraged to be creative and honest about their personal style and not to resort to the ‘norms of society.’ They don’t give their children fashion advice either. Allowing them to be themselves in every way possible has fostered their children’s creative abilities. It’s obvious that their parenting techniques have brought some very creative youth into our lives. Jaden is a rapper, singer, songwriter, and actor, Willow is a singer, songwriter, record producer, actress and dancer. Trey (Willard Caroll Smith) , Will’s eldest son from a previous marriage, who appeared in the music video for Will Smith’s 1998 single “Just The Two of Us”, has followed his father’s footsteps by pursuing a career in the music industry.

By Investing in business

Family owned businesses have always had great potential for success. More than 30% of family businesses are passed down to the second generation. In many cases the second generation ends up making technological improvements because of modernized resources being readily available. Both Will and Jada have built wealth on their own from acting/music industry. However, their entrepreneurial and investing efforts as husband and wife are noteworthy.

  • In 2019, Will and Jada launched Westbrook, a cross-platform multimedia company that will be home to the Smith family’s original content.
  • In 2015, Will Smith and his son, Jaden, became co-founders of an eco-friendly water startup, Just Water.
  • In 2019, Will attended a TechCrunch Disrupt Conference, and invested approximately US $10,000 in Socionado, the winner of the pitch contest. Socionado specializes in content for employer branding.
  • Will is co-founder of Dreamers VC, a venture capital fund that connects Japanese corporate investors with US startups.
  • In 2013, Jada invested in Tech Startup, Bipper, an Anti-Human trafficking app that is set to fight Human Trafficking worldwide.
  • In 2018, Jada launched Red-Table talk, a Facebook watch forum dedicated to discussing a variety of perspectives. A month after its launch, it was reported that Facebook ordered another 13 episodes of the series.

By Investing in Real Estate

Their luxury property collection began in 1998, a year after their marriage, when they acquired an 8000 sq ft property in Bryn Mawr, Pennsylvania, worth $937,500. It didn’t stop there, as they went on to add a luxury five bedroom, 6 bathroom estate to their collection. Located in the exclusive Hidden Hills neighborhood of Los Angeles, this mansion is now home to their son, Jaden Smith. They also acquired several properties on the tropical island of Hawaii. Their first was acquired in 2009. It is a lavish ocean front property spread across 7 acres. They made a tidy profit on the deal, fetching $20 Million when it went up for sale in 2011. That is, $6.5 million more than they paid for it. Will owns a $2.5 Million Dollar, custom RV, he nicknamed “The Heat.” The lavish two-storey motor home was used while filming Men in black III, Ali, and The pursuit of Happyness. Nothing beats a family home, and Will and Jada ensured that among all their real estate pursuits, they will always have a place to have everyone over for Thanksgiving dinner. Their sprawling $42 Million Dollar estate, nestled in the LA county neighborhood of Calabasas, features its own zipcode, 25,000 sq. ft. of living space, nine bedrooms, a home theater, an eight-car garage, and luxe swimming pool and private recording studio. How’s that for luxury!

Like every other relationship on this planet, Will’s and Jada’s isn’t perfect, but their communication as a married couple, and their work ethic are point. They know exactly what they want, and they have made steps to ensure that they have built a strong black family that will, if nothing else, ensure that wealth is handed down throughout their bloodlines.

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