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A Natural Skin and Hair Care Line Inspired by Natives of the Motherland!

Our melanin is magnificent. It protects us from the harsh elements and absorbs light whenever the sun’s rays dance unhindered upon our skin. Although most resilient when compared to that of others, our soma needs protection and care. We’ve all had our experiences with store bought skin and hair care products that didn’t work as well as we thought they would. Although disappointing, it’s important to note that this could be due to multiple factors including skin type, harsh chemicals and level of exposure to the elements. Recently, there has been an upsurge in the number of natural skin care businesses online. People of color have taken it upon themselves to learn the art of cosmetic production; shea butter lotions, tumeric scrubs, coco body butters and the like are flooding the market much to the delight of black men and women eager to take care of their appearance and general well-being. There are however, a few well-seasoned natural skin care professionals that have had taken the time to perfect their products for years. We found one such gem in the heart of the United Kingdom.

Irene Afari, 35, of London UK, grew up in Paris France and Hackney United Kingdom. This melanin beauty with a European nationality is a registered nurse with a biotechnology degree, but when she’s not out saving the world she enjoys the Arts and learning about new cultures in her travels. While in her 20s, chemically damaged hair led her to begin her own journey of healthy hair growth. Frustration soon set in however, because regular beauty supply stores didn’t carry the products needed to save her damaged mane and staff within these stores lacked the knowledge needed to advise her on how to get her naturally healthy hair back. This avid traveler has visited Ghana regularly and the wonderful natives introduced her to natural skin and hair care ingredients. Cocoa butter and shea butter have always been used and loved by generations of Ghanaian natives. Irene was so inspired that she began creating her own home made concoctions with these same ingredients, and this led to a multiplicity of accolades from family and friends regarding the natural look and glow of her hair and skin. This all fueled her passion to incorporate a more holistic approach to beauty care and thus she created her own hair and skin care brand, Native Nous. The name was derived from both cultural and spiritual ideals.

Irene’s love for the indigenous people and flora of Ghana =”Native.” (For The natives were her inspiration.)

A new found awakening toward natural and traditional care for the body, the awareness, mind, intellect and good sense= “Nous.”

“Native Nous represents channeling the practical knowledge of indigenous groups on benefiting from nature and natural ingredients. The brand’s ethos is based on sharing the indigenous beauty heritage and solutions by focusing on utilizing natural ingredients that promote healthy hair and skin.”

Here are some of the top picks for healthy hair and skin:

Neo Body Scrub: With its sweet coconut aroma, this exfoliating sugar body scrub is formulated with demerara cane sugar, virgin coconut oil, extra virgin olive oil, pure cold pressed sweet almond oil, turmeric root powder, natural vitamin E , lavender and ylang ylang essential oils leaves your skin feeling like new!
Afari Hair and Body Butter: This choice is specifically great for nourishing dry damaged hair or improving dry and rough skin. It has a smooth texture and light cocoa and floral aroma. Pure unrefined shea butter is paired with pure unrefined cocoa butter, extra virgin olive oil, pure Jamaican black castor oil, pure cold pressed sweet almond oil, virgin avocado oil, virgin argan oil, pure cold pressed jojoba oil, vitamin E, lavender, rosemary, tea tree, cedarwood and yland ylang essential oils.
Smell the roses facial oil: A rose infused facial serum that works wonders on acne prone skin, scarring, inflammation or dry skin. Ingredients include extra virgin olive oil, pure cold pressed sweet almond oil, virgin avocado oil, virgin argan oil, natural vitamin E, organic rosehip oil, and dried rose petals.
Refine Facial Toner: This super- moisturizing toner is great for deep cleansing of pores, removing residual makeup, dirt and pollutants. Toner prepares your skin to receive a follow up moisturizer or serum. It supports the PH balance of your skin. All natural ingredients include: organic rose water, pure vegetable glycerine, natural vitamin E, lavender essential oil and citric acid.

This black owned beauty brand delivers top quality skin and hair care because Irene understands the unique challenges faced by men and women of color when caring for their unique afro/curly hair and skin care needs. She experienced these challenges herself. Her line comprises the most effective natural ingredients which are unrefined or organic. All ingredients are hand picked for their beneficial and nutrient rich properties.

Find these products and more on her Website , Facebook or Instagram. Native Nous is currently listed on several black owned business directories such as ‘Black Pound Day‘, and also our very own blacked owned business listing on Black Wealth Magazine!

These awesome products ship internationally too, so have a look at the product catalog and order up!

Upon observing the list of natural ingredients it’s obvious that Irene is serious about skin and hair care. Her mission is simple. She wants to share the heritage and tradition of indigenous people’s use of nature in caring for our beauty needs through her products. Think of Native Nous as envisioning men and women of colour who have healthy skin and hair and because of it, they are confident enough to embrace all that they are.

As with all businesses whether large or small, Native Nous has had its fair share of challenges. Irene is the sole founder and this has meant that since inception, she has had to wear multiple hats in order to successfully manage the various facets of her business. Imagine being the marketing manager, secretary, founder and manufacturer all in one! This may seem a daunting task, but Irene has proven to be one tenacious business owner that doesn’t give in!

Irene Afari, Founder of Native Nous

Business growth has been steady throughout the years and Irene credits this in part, to the City University London Launch Lab Business accelerator programme and her business mentor. There are no limits as she envisions her brand becoming a substantial player in the beauty and cosmetics industry. It will become a lifestyle brand, and she plans to market her products through larger retailers such as Self ridges, Boots, Superdrug and Wholefoods Markets. The Native Nous line of products will be sold in retail store chains where women can receive hair and skin care advice and product recommendations. If we recall how her business started, we understand why this aspect is of paramount importance!

At BWM we applaud this business owner for endeavoring to create charitable foundations and co-operatives in the countries where her ingredients are sourced in order to benefit the women and their families who produce the ingredients. This says a lot about her work ethic and appreciation for her own craft and people. She encourages other business owners like her self to carry out due diligence by researching their unique markets, keep an eye on the competitors and test their products. This doesn’t mean that one should procrastinate. On the contrary, begin where you are and keep moving. That first step could eventually create a multi-million dollar brand!

“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.”

Joel A. Barker

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4 ways Discipline can help you live a Happy and Wealthy Life

BY TARYN ST.LOUIS, 18th NOVEMBER, 2020

Many of us can remember at least one point in our lives where we felt as though we were being told what to do. We were held accountable for our actions to the point where we felt like our freedoms were being infringed upon. For some of us, we would not have realized it because it had become the ‘norm’ for us. How about school, where we had to speak using only our ‘inside’ voices when interacting with our peers? We had to learn and recite specific words, sing specific songs at specific times during the day. We were made to assemble and not speak while being addressed. Do these thoughts stir up certain images in your mind? When we entered the world of work, we soon learned that this world was not much different. We had to arrive on time or our superiors would begin keeping a keen eye on us, watching out for another slip up. We had deadlines to meet and leaving the job at our own leisure would have given us a definite red card.

Can you think of any others? These scenarios all point to one word. We will explain the meaning of the word using the definition provided in the Merriam Webster dictionary: Discipline: 2. to train or develop by instruction and exercise especially in self-control.

Some of you would cringe at the very thought of the word discipline, but don’t get lost in a word. For many others, this same discipline has been the fuel that has propelled them toward abundance, both in their personal and professional lives:

Stronger Relationships

Discipline can be viewed as training to develop one’s moral character which in turn will help to produce a particular type of behavior. Relationships should help us become better versions of ourselves. Discipline comes in handy in our relationships because it is a practice of care and respect for others and self. Some of the evidence of discipline in relationships can be found in :

  • Consistency (something that men and women so desperately crave from their partners)
  • Fidelity (self-control)
  • and quality time (through proper time management)

Higher Net Worth

If you study any billionaire in the world, you will discover that they have the most powerful discipline habits. Discipline teaches us to be systematic when working toward life’s goals. With self-discipline, you master the power to follow through with your decisions. It is therefore one of the most important requirements for success. It has always been said that the secret to success lies in your daily routine. Without discipline, there can be no routine. We would all operate as chaff in the wind, moving in every direction but up! Sound Discipline is the key to:

  • Proper time management,
  • Accountability,
  • Personal growth and many other productive assets.

If you are chaotic, that means that you don’t have a schedule for the day, week, month and year. You basically don’t have a plan. Sooner or later, life will wear you out.

Discipline means that you will do what you know you have to do, even when you are not in the mood of doing it.” 

Healthier Body

This one is certainly a no-brainer. Most trainers have reported having an uphill climb when it comes to getting some of their clients to wake up on time and make it to the gym for their daily workout. This is actually why people hire trainers in the first place. They NEED someone to hold them accountable. Otherwise, they most likely wouldn’t stick to their workout routine and their body goals would never be achieved. The same holds for healthy foods. That slice of cake looks pretty tempting, but I have to stick to my diet, so salad it is! So many of us have had these same pitfalls and are still reeling from the consequences of our lack of discipline. So much can be achieved if we practice the things that we’ve already made up our minds to do:

  • Healthier sleeping patters (stick to a schedule!)
  • Healthier Food choices (say No to that last slice of pizza and mean it!)
  • Regular workout routines (don’t skip leg day!)

Healthier Mind and Spirit

Finally, and probably the most important benefit of all is a healthier mind. A healthy mind can only be maintained if all the previous points are achieved. Lack of discipline fosters laziness, low self-esteem, unachieved goals, broken relationships and unhealthy life patterns. None of these cater to a healthy mind or spirit, but self-discipline certainly does. It can give you:

  • Higher self esteem
  • Better vibration
  • More focus

Lack of discipline can leave a trail of chaos, anger and emptiness. We must therefore make it a priority to teach the younger generation to foster self-discipline within their daily lives. We do this by example. We also do this by giving them routines to follow. Reward their efforts, and show them that action and inaction both have consequences.

Freedom and discipline are directly proportional to each other. Freedom is the basic right to do what we want. The catch is, that if we want more freedom in our lives then it must be preceded by discipline.

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Black owned skin care line works wonders on black skin!

BY TARYN ST.LOUIS, JULY 06, 2020

A black-owned skin care line, Kannies Kosmetics, was created for black skin. It includes Natural ingredients, including a family turmeric recipe to remove dark spots and uneven patches on the skin.

Their products are as low as $5 per jar for a limited time, and shipping is available worldwide. If you have uneven skin, please check out the Turmeric & oat facial cleanser face mask. This mask is super charged with antioxidant – rich with properties to maintain clear, youthful, radiant skin. Also reduces the appearance of acne scars, balances out oily skin and evens skin tone. It is formulated to work wonders!

AMAZING

Kayla on Jun 05, 2020

I got this mask about 4 months ago and when I say AMAZING! Lighten acne scars helps my dark circles my second time buying. Forever customer now and forever!

Actual customer review

The skin care line also features:

  • Organic body oils, which are carefully blended and nutritious and healthy for skin absorption, while leaving your skin hydrated and moisturized.
  • Eczema Relief products which help to hydrate your skin deeply and also help with inflammation and flakiness,leaving your skin smooth and healthy.
  • Body Butters and washes with luxurious natural ingredients such as Turmeric essential oil, Shea butter , Coconut oil , orange essential oil, cocoa butter and more, that hydrate, nourish and moisturize the skin. 

According to Medical News today, Everyone’s skin is different and can benefit from a tailored care routine. Black skin contains more melanin than lighter skin. Melanin-producing cells may be more susceptible to the effects of inflammation and injury, which may be more noticeable in dark skin than in light skin.

Adapting the right skin care routine can make all the difference when it comes to healthy, supple skin, and this skin care line appears to include all the right ingredients, so order up and remember to leave your positive review!

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Slavery helped to generate ‘The Absent Black Father’

BY TARYN ST.LOUIS, JUNE 10, 2020

Let’s focus on our black kings. The head of the household, defenders of their bloodlines. Our black men aren’t failing their families because they want to. They are failing because they weren’t taught how to be men. Sounds harsh? Well, let’s think about this. How many single mothers do you know? The cycle has been in existence for years, and even though we may try many ways to escape the reality, it dates back to slavery.

As a baby needs time and guidance in order to learn how to walk, so does a people who were ripped of every social freedom known to man.

What would life have been like for a family torn apart and sold to multiple slave owners? According to Heather Andrea Williams of University of North Carolina, https://nationalhumanitiescenter.org/, Both slaves and slave owners referred to these relationships between men and women as “abroad marriages.” A father might live several miles away on a distant plantation and walk, usually on Wednesday nights and Saturday evenings to see his family as his obligation to provide labor for an owner took precedence over his personal needs. Does this sound familiar in any way?


Many of our ancestors watched their families torn apart as children, and got accustomed to a visit from their daddy every now and then. Belonging to another human being while trying to maintain a household is a different level of sorrow. Each mother who was left with the task of raising our black men tried their best, but the anger was already there. Festering through our bloodlines, this dark stain of involuntary absenteeism and lack of healthy family dynamics rears its ugly head in all of our communities. Our men are perpetuating these social ills and our women, unfortunately, have accepted them as normal.

How do we change? Of course, there are many examples of healthy black nuclear families and single moms and dads who raise healthy, well-rounded children. So here is the answer. Lead by example. This is our only hope. If we want to see change, we must become that change. As a baby learns to walk, through patience and guidance, we must show our children what it means to have a healthy family bond.

“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.”

Author Unknown

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